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Boylesports have installed shutter graphics on a number of their retail outlets, including single and multiple shutter sites. Boylesports are one of the largest bookmakers in the UK and Ireland. They were interested in using their shutters to promote other ways of doing business with Boylesports when their shops were closed.
They chose to use their dormant shutter space to promote their internet casino business. The use of striking images ensured that the end product was particularly eye-catching. The shops chosen for this pilot program were those that attracted significant vehicle and pedestrian flow past the shops when they were shut.
